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The undie revolution of the 21st century!
Learnings from the rise of a subscription-based feel good underwear brand.
In the public eye, when do you think men and women are at the peak of their vulnerability?
I think men and women in their underwear. Do you agree?
If not, let me know how many pictures you have of yourself in your underwear, on social media?
The concept of self-love emerged during the 1960s, but frankly, the technology was not strong enough to sustain it. It is now.
Change has always been difficult to accept for human beings. Eg. LGBTQ community: let’s forget the second and third world countries, it is still not widely accepted among the people in the United States, which is considered as one of the most culturally advanced countries in the World.
(I’m talking mindset, not laws)
The onset of digital gave every human being the required tools to express themselves, be creative and vulnerable.
The expression of self-love has evolved as the mantra of Millenials & GenZ. Imagine musicians, actors, social media celebrities, artists, influencers……..to everyone creating content on social media.
When the above reasonings are put to thought and baked upon…
