The Story of Lean Cuisine’s #weighthis Campaign
Lean Cuisine’s Weigh this Campaign (A Part of Creative Creeps Series)
About The Brand
Lean Cuisine is a brand of frozen entrees and dinners. Lean Cuisine items are required to meet the “lean” criteria of less than 10 g fat, 4.5 g or less saturated fat, and less than 95 mg cholesterol.
It is a brand for health-conscious people who want to eat whatever they want without worrying about the taste and stay healthy. It sure is one helluva concept in this century when everyone is measuring everything which can lead to a fitter version of themself.
When you come across such brands which focus on diet foods, you start by researching on the internet and talking to your friends. Your buying decision will heavily depend on the experiences your friends have had and the results accomplished by people using that brand(testimonials).
PS: My confidence about why and how people consume diet foods stems from my experience as a…
