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The Master Plan that led to the growth of Tesla as a brand

Decoding Elon Musk’s Strategy from Tesla’s Master Plan

S R Vivek
7 min readNov 25, 2020
Photo by Jannes Glas on Unsplash

The year was 2006, 8 years since Meg Ryan & Tom Hanks starring “you’ve got mail” had hit the theatres, showcasing the prowess of digital communication.

The tech world was going to change forever after 2006. YouTube was bought by Google, V for Vendetta became an instant hit and changed the way we think about revolutions, iPhone speculations became real as its launch was announced for the subsequent year, Elon Musk released his manifesto for Tesla and declared his own electric revolution.

It is 2020 when I am writing this(14 yrs since Elon’s master plan), Everything pledged in the master plan I by Elon has been realized well within the time frame. In fact, a second master plan had also been etched in 2016.

Anyone can make an effective plan — yes? It takes perseverance to execute it. Yes?

In my opinion, the answer to both the questions is No.

Let me explain.

A personal plan to achieve your objectives is simple, not easy. Whereas creating a 10 yr plan for a business in a non-existent market takes a leap of strategy…

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S R Vivek
S R Vivek

Written by S R Vivek

✏️Writer | 🧞 Strategist | 🪂Campaigner | ⚓Bootstrapped 2 startups to profit before turning 22 | 🚲 Preaching strategy, creative brand building & tech

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