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The Ice Bucket Worth $41.8 million!
Raising awareness and shaping efforts to fight a deadly disease
What’s this essay about?
Through this essay, we will talk about :
A. Social Campaigns and the ice bucket challenge (IBC).
B. The Evolution of IBC
C. Why IBC worked the way it did (psych).
D. Learning and takeaway to build your business & campaigns.
E. The impact of the campaign and why copying it for others didn’t work.
Have you ever wondered about those medical research projects which get billions of dollars of funding from billionaires, philanthropists and famous celebrities?
These medical researches on various diseases have been going on for too long without any fruition. Despite a lot of funding, lack of funds is definitely one among the major reasons. Why are common people not aware of these problems?
Even if we are, why don’t we contribute and act until and unless we are personally affected?
