Super interesting story as always.

I think we are slowly moving towards a time where brands won’t behave as dubiously as they have done for years. Those once in an year CSR stunts are become an integral part of businesses, eg. Warby Parker.

Brands like MeUndies prides itself on self expression and being authentic. I think with such businesses coming up and ever increasing consumer awareness the big conglomerate style corporates are gonna be flushed out in the future. Just my thought.