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PETA plays the “trump” card to increase adoption rate for beloved shelter dogs

Everyone is buying. Be kind, Adopt a dog.

S R Vivek
2 min readOct 21, 2020

In 2018, PETA decided to jump at President Trump’s Impeachment hearing bandwagon. Though, all for good cause.

Can we all(even cat-people) agree that dogs are:
1. Our best friends
2. Relieve Stress
3. Unconditionally love humans(don’t care for colour, creed, sex etc)

Photo by Lawrence Hookham on Unsplash

Despite this, the adoption rate of dogs is alarmingly low. It shows how much we care about “attributes” & “show” than what really matters. We are all a part of this, without show and tell.
We never put our money where our mouth is. Our actions are never in line with what we preach. It contributes to my reasoning of never trusting marketing research. “PETA” collaborated with “the community”, an A-list agency to play our beliefs.

In 2018, PETA decided to agree with people’s opinion on Trump, asking them to agree on a reason PETA wanted them to believe in. Both had trump in common. Let me explain.

President Trump’s rating was at an all-time low in Dec 2017 and Trump’s family has never had a pet dog. Do you see the co-relation?

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S R Vivek
S R Vivek

Written by S R Vivek

✏️Writer | 🧞 Strategist | 🪂Campaigner | ⚓Bootstrapped 2 startups to profit before turning 22 | 🚲 Preaching strategy, creative brand building & tech

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