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Lyft’s Luck Machine banged 20,000 times in 7 days
Marketing Technology paves the way for participative campaigns
Lyft is a ridesharing company and has been in the market since 2012.
In terms of business, Lyft is as Uber as it gets. Although, in terms of brand, Lyft focuses on delivering a fun and engaging experience to its riders.
Lyft collaborated with ISL to produce a fun, exciting and enthusiastic participative campaign.
There are various ways to build an inclusive participative campaign — the best one is to tinker with a product.
Leveraging innovative marketing technology “The Lyft Luck Machine” was built using the frame of a vending machine with fun animations and Arduino programming.
Students were asked to download the Lyft app before being given coins to play on the slot machine. The best part was you can never lose with Lyft Luck Machine.
Why it worked
1. The campaign was in complete resonance with college freshers needs and lifestyle.
2. The gamification & animations enabling students to collect coupons in an engaging way.
3. When someone plays or even sees a “7 foot giant hot pink slot machine” in their college campus — it’s pretty hard to forget.
