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A Super Niche Product Creates a Unicorn Brand
The story of Sweetgreen from tavern to unicorn & all the learnings along the way
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Through this article, we will talk about :
A. Rise of Sweetgreen — a fast-casual salad restaurant rising to $1.6 bn valuation.
B. Learnings and takeaways from strategies of Sweetgreen in “Use this, how” column!
A. Rise of Sweetgreen; learnings & takeaways
The Short Story
At some point of the day, we are scrolling through numerous restaurant options on a food aggregator app, scratching our heads an hour into the search, getting fed up by the repetitive, unhealthy and boring options.
Nicolas Jammet, Nathaniel Ru, and Jonathan Neman: three gentlemen from Georgetown decided to start a food company building a solution to this exact problem.
Thus became Sweetgreen.
A fast-casual restaurant outlet serving only salads, although of various types. Sweetgreen partners up with local farmers to bring fresh produce to the farm has open display style kitchen where sauces, meats and falafels are prepared from scratch.
In terms of…
