After Rejecting Elon Musk’s offer for Apple to Acquire Tesla Motors in 2018 — Apple has been trying to develop a self-driving car since 2014, it goes by the name Project Titan. A recent Reuters article released details of Apple starting production of EV by 2025, though not yet confirmed by Apple. Let’s break it down. The first question that pops is, why is every tech company trying to enter the automobile market?

Multi-level-Marketing(MLM) or simply known as pyramid schemes are companies pledging people as ambassadors to promote products & recruit a chain of people under the ambassador’s wing to further the cause. Imagine a pyramid with business at the peak & chain of people tied to it. Every element of the chain…

Weighing Inspirations on a Scale — Lean Cuisine’s Weigh this Campaign (A Part of Creative Creeps Series) Solving the Biggest Problem of the World’s Second Happiest Country A Marketing Spell Splurges Birth Rate in Denmarkmedium.com About The Brand Lean Cuisine is a brand of frozen entrees and dinners. Lean Cuisine items are required to meet the “lean” criteria of less than 10 g fat, 4.5 g or less saturated fat, and less than 95 mg cholesterol.

Walmart X TikTok — Walmart announced it will be hosting a one-hour live stream 18th December 2020, on TikTok, where users can shop for Walmart fashion items featured by TikTok creators without having to leave the app. Why? It is imperative for the shopping experience to get more social due to the booming creator economy…

The Duke and Duchess of Sussex, Harry & Meghan Markle have accepted a podcast multi-year deal(unknown amount) with Spotify. The content is said to be mainly inspirational stories, docuseries, short films and children’s content. The podcast’s first episode will air a story on hope and compassion celebrating the new year…

Yeti is no more a mountain myth — Concept of Cult Films was popularized by Danny Peary in the 1980s, who described them as films with a dedicated following. No cult-film is an instant hit. Cults are born over time, long arduous time. A reason why they are also known as cult classics. Dialogues, costumes, characters, scripts and…

It is served on tap — Is this article useful for YOU? Through this article, we will talk about : A. A short note on emerging spirit market in India. B. Rise of Bira 91 — a craft beer imagined in India. A thorough understanding of the strategies implemented by the brand. C. Takeaways and learnings from strategies of Bira 91 in…

Raising awareness and shaping efforts to fight a deadly disease — What’s this essay about? Through this essay, we will talk about : A. Social Campaigns and the ice bucket challenge (IBC). B. The Evolution of IBC C. Why IBC worked the way it did (psych). D. Learning and takeaway to build your business & campaigns. E. …

Helps the Brand Break into Bigger Markets — Ever wondered why you are unable to scale and break into bigger markets despite clocking thousands of hours & resources on your business! The story of brands becoming overnight success seem effortless, yet scaling can be a true pain. …